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As It Is Release Video For ‘Cheap Shots And Setbacks’ From Their Upcoming Debut Album

As It Is have unveil the video for ‘Cheap Shots and Setbacks’, the latest single from their upcoming debut album. Check it out right here!

Source: Promo

Source: Promo

Brighton-via-Minneapolis quintet, As It Is, have just released a brand new video for ‘Cheap Shots And Setbacks’ the next single from their upcoming debut album, Never Happy, Ever After, due for release on April 20th through Fearless Records.

When asked about the track, lead singer Patty Walters said: “‘Cheap Shots and Setbacks’ is, without sounding cliché, probably (and hopefully!) our anthem. It’s about being the underdog but realising that actually it’s everybody else who is the problem. It’s about being proud of who you are and proud of any imperfections you may have. I see so many personal setbacks in hindsight as the only I’m here lucking enough to do this today.”

“The music video tells the story of two outcast humans who find each other and are wanted in a dystopian robotic world. We really wanted the video to represent the lyrical themes of the song and have the two sit side by side. We think it’s definitely our most ambitious music video to date but I think we’ve managed to pull it off! ‘Cheap Shots’ is one of the slightly more positive songs which proves that even when we’re not miserable, we’re still pretty miserable.”

We’ll leave a link for the new video below, and while you’re down there why not check out the list of UK tour dates. As It Is are going on a co headline tour with This Wild Life in May and appearing at not one but THREE Slam Dunk festivals! Get yourselves to a show if you’re close by.

UK Tour dates:


20th – London – Camden Barfly (Never Happy, Ever After release show)

May: with This Wild Life

9th – Kingston, Fighting Cocks (Matinee)

10th – Southampton, Joiners

11th –  Cardiff, Clwb Ifor Bach

12th – Reading, Bowery District

13th – London, Garage

14th – Norwich, Epic Studios

16th – Liverpool, O2 Academy 2

17th – Newcastle, O2 Academy 2

18th – Glasgow, King Tuts

19th – Manchester, Sound Control

21th – Oxford, O2 Academy 2

22nd – Yeovil, Westlands

23rd – Leeds, City Centre (Slam Dunk North)

24th – Hatfield, Forum (Slam Dunk South)

25th – Wolverhampton, City Centre (Slam Dunk Midlands)

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