Who said double denim was out of fashion? From Topshop’s skinny jeans to River Island’s acid wash gillets, high street retailers are stocking up on this new craze. Even Primark have jumped on the style bandwagon with the release of their new Denim Co. campaign.
The video features both male and female models ‘strut’ their stuff to The Stuts’ new single ‘I Just Know’ – very fitting! Decked out in a variety of jeans, including ‘ the skinny’, ‘the boyfriend’ and ‘the slim’, the edgy advert proves that denim couldn’t be any hotter this season.
You can watch the fast paced ad and a behind the scenes video, which features the band, via the link below.
