Savages Keep It Intense With ‘Adore’ Video

Savages have never been the sort to keep things peaceful where sheer intensity will do the same job and that’s definitely the case here with the video for ‘Adore’. The single is the latest taster from their upcoming Adore Life that’s out on January 22nd.

The video, directed by Anders Malmberg, shows singer Jenny Beth singing directly to the camera and highlights the intensity and drama of her performances. In a lengthy statement about the upcoming album the band said:

“It’s about change and the power to change. It’s about metamorphosis and evolution. It’s about sticking to your guns and toughing it out. It’s about now, not tomorrow. It’s about recognising your potential. It’s about self-doubt and inaction. It’s about you. It’s about me. It’s about you and me and the others. It’s about the choices we make. It’s about finding the poetry and avoiding the cliché. It’s about being the solution, not the problem. It’s about showing weakness to be strong. It’s about digging through your dirt to look for diamonds. It’s about claiming your right to think unacceptable thoughts. It’s about boredom and the things we do to drive it away. It’s about being on your own so you can be with people. It’s about knowing what it means to be human and what it might mean one day. It’s about the parts and the sum of the parts. It’s about the music and the message: together, one and the same. It’s about bass, guitars, drums, and vocals. It’s about opening-out and never, ever dying. But most of all it’s about love, every kind of love. Love is the answer.”