TK Maxx has just unveiled something quite different and extremely cool in our eyes, their new spring/summer campaign series. Using real-life shoppers that they hand-picked in store as opposed to professional models, the campaign, Me. By. Me aim to capture the ‘wonderful things that make us unique’.
Source: Tk MaxxModels from all shapes, sizes and ages have been casted for the campaign and we are, in particularly, envious of how good 62 year old Olga looks in a swimsuit and how dapper 82 year old Martin looks with his shirt and tie. So, the next time we go shopping in TK Maxx, we’ll be sporting our best poses.
