Being interested in the originality of Sef Farrugia‘s designs and lusting over quite a couple of her silk scarves and bow ties, we caught up with the Maltese designer herself to find out more about this brand, the inspiration behind the collections, and the brand’s future plans. Here’s what the designer had to say…
HTF: How did your design career start?
SF: It was a progression after my graduation… I had been recognized and awarded during the Gala show at the university I studied at in London (Ravensbourne University), I had quite a bit of interest in my collection and the fabrics I had been working on for my collection and after that I had the opportunity to show during Malta Fashion Week and so it felt natural to take on a much bigger challenge to start my own thing.
HTF: So is this something you have always wanted to do?
SF: Yes. I was always interested in Arts & Design disciplines and spent quite a few years studying within these discipline, but not only that, it is something that feels as natural to me now, as it felt years ago.
HTF: Who or what inspires your prints?
SF: It could be anything or anyone! From histories and cultures, to poetry and music, to people and their lifestyles, to era- anything that sparks my curiosity and that makes me want to know more about it/them inspires me.
HTF: Which was the first ever print you designed that is now available for sale?
SF: I have been designing prints from a very young age, the only thing is that I hadn’t realised then! So, I haven’t yet used the prints I had designed back then… So, perhaps I would say from my first collection entitled ‘Poppins’ I have got silk scarves and bow ties available to purchase.
HTF: Which are your favorite fabrics to work with and why?
SF: Just as I design prints, I also design knitwear and so I would say silks and wools. Contrasting fabrics that work very well together.
HTF: Who is the typical Sef Farrugia customer?
SF: A person who makes the most of their individuality – who could be anyone – that knows what they like and what suits them. They’re not afraid to try something new and add a little extra to their outfit.
HTF: What’s the best part of your job?
SF: The research and the excitement I get when I start to think and visualise my ideas and the fact that it is an unpredictable journey. Also seeing or meeting people wearing and enjoying my accessories or pieces as much as I do.
HTF: What’s in the pipeline for Sef Farrugia?
SF: At the moment I am also lecturing at MCAST Arts & Design, an Institute in Malta. I am getting ready to properly launch a ready to wear collection in Malta in the coming season and also more accessories both for men and women. Maybe extending to soft furnishings as well. My E-commerce website will also be launching soon, which I am very much excited about.
HTF: From where can our readers purchase your designs?
SF: Through my Facebook and Big Cartel. My website will also be launching soon at www.seffarrugia.com. You can also buy my designs at HENRI Luxury Gift Boutique in Mdina, Malta.
Interviewer: Annalise Grech
