Pinktober is back! To celebrate the launch of the 14th annual Pinktober campaign, Hard Rock announced Paramore‘s Hayley Williams as this year’s Pinktober Artist Ambassador.
“Millions are affected by breast cancer and Hard Rock’s PINKTOBER campaign is a great way to help raise global awareness, educate fans and support a cause that affects millions of people,” said Hayley Williams. “I look forward to joining Hard Rock International for this empowering and high-energy program.”
The 24-year-old singer will launch the brand’s 2013 breast cancer awareness campaign by making a special memorabilia donation to Hard Rock’s world-famous collection at Hard Rock Cafe on Hollywood Boulevard. Her outfit and one of the bicycles ridden in Paramore’s ‘Still Into You‘ music video will become a permanent part of Hard Rock’s memorabilia collection in honor of the 2013 Pinktober campaign.
Hard Rock is also encouraging everyone to join musicians and fans from all over the world in helping to raise funds and awareness for local and international breast cancer research organisations. Throughout the month of October, Hard Rock will be selling limited edition Pinktober merchandise, which include t-shirts, a collector’s edition pin, a bracelet, a bag and bed sheets. Seventy five percent of the retail price of each pin and 15 percent of the retail price of other products will be going directly to the cause.
Customers are also being given the option to customise their classic tees for this cause, and fans are invited to share their creations on social media using hashtags #makeitpink and #Pinktober. To help this cause, one can also donate directly to The Breast Cancer Research Foundation here.
The Pinktober program also encourages people around the world to support breast cancer awareness by attending live music performances and pink-themed events at Hard Rock locations across the globe.
