Riddled with old school glamour, Miss Photogenic is on a mission to bring vintage inspired luxe back to the bedroom with a range of stylish lingerie and nightwear attire. The brand just debut their first Oriental inspired collection Glamourous Reinstated.
In celebration of the release, we caught up with the brand’s founder and designer Lucie Brassington to discuss the new pieces. Opening up to us about the confidence lingerie brings to women and need for a luxury market, here’s what she had to say…
HTF: For our readers who haven’t heard of you. Tell us a little bit about Miss Photogenic.
LB: Miss Photogenic is a new designer luxury label operating in the areas of beauty, lingerie/nightwear and fashion. The entire brand was created by myself to reignite the true essence of being glamorous. I wanted to bring back this style, that was so evident in decades gone by. We aim to ensure that every collection the label produces makes women feel gorgeous and feminine working around current fashion trends. Being a British founded label all Miss Photogenic lingerie and nightwear is hand made in Great Britain. When creating any of our collections we operate in the traditional style of a luxury fashion house as every garment is hand drawn and designed ‘in house’ by myself and my team. Bring back glamorous luxury fashion is at the heart of the brand.
HTF: And the Glamourous Reinstated collection? What was the inspiration behind that?
LB: I was very passionate that our debut lingerie/nightwear collection should reflect all that has inspired me to create the brand. Miss Photogenic is a new label that women can always rely on to bring truly glamorous designs to reflect the sheer beauty and femininity of the bygone era to the luxury market. We are firmly reinstating glamour in the industry as a designer label, It was important that our first campaign for the brand gave this really important message – ‘Glamorous Reinstated’
HTF: What’s so special about “vintage inspired glamour” in lingerie design?
LB: Vintage inspired glamour within lingerie design allows us to create beautiful, elegant and feminine pieces for women to enjoy. We use the finest silks, georgettes, laces and satins to ensure that every piece feels luxurious and special. Glamorous vintage inspired lingerie brings back the true subtle art of seduction which allows us to create stunning long nightwear pieces back to the luxury market.
Source: Miss PhotogenicHTF: How important do you think lingerie is for a woman? Do you think it’s a confidence booster? If so why?
LB: I certainly feel that it is important for women to feel good about themselves whatever they wear in any situation. Women like to feel desired and special and any garment that we wear in general is a part of making that happen, including our lingerie. Beautiful lingerie makes women feel feminine.
HTF: You also have a makeup brush division. How important would you consider quality makeup brushes?
LB: Miss Photogenic made a debut into the beauty industry with our luxury 10 piece cosmetic brush collection. The quality of your make up brushes in very important to achieve the optimum finish for your make up look. When developing this debut range I spent a long time with our team making sure the quality of our brushes rivalled all those within the premium market. I use the brush collection myself everyday and love them!
HTF: So what are your current beauty must haves?
LB: To create a great make up look you must have a solid make up base so a good foundation and powder brush are really a must – I use the miss Photogenic brush collection! I personally always like to go for a strong pink or red hue on the lips and to get the right shape I use a lipliner – I can’t be without that! You can read monthly tips from the me and Miss Photogenic in the brand’s online glossy magazine at our online boutique. It is free to subscribe online and brings lots of glam tips and fashion news to all our readers monthly.
HTF: What about the go-to makeup trends you’re currently following?
LB: It’s spring now so it is all about freshening up your make up look for some better whether, if we are lucky! Get our your bronzer and pastel spring hues and look seriously fresh and fabulous!
HTF: What makes Miss Photogenic stand out from the competition?
LB: I created Miss Photogenic to stand out as a brand that is recognised by women the world over for creating beautiful, luxury, glamorous designs in every collection we produce for the premium market. The brand creates a lifestyle image for women to feel part of when they buy a piece from the label. Every collection from lingerie/nightwear to swimwear has it’s own story behind it which is conveyed on the collection pages on the website. We want women to really feel fabulous about their purchases right down to the way we present the orders. Every garment order comes beautifully presented in our branded boxes with gold tissue – the vintage way! The Customer Service and the experience we give to all who buy from Miss Photogenic is incredibly important to the brand.
HTF: Finally what’s next for Miss Photogenic?
LB: I am very excited about the up and coming months for Miss Photogenic. We have a really stunning swimwear collection launching exclusively at our online boutique this May 2014. We hope to see some leather fashion accessories, a dress collection and an extension to our beauty accessories range in the Autumn/Winter season. We are currently planning to open the debut Miss Photogenic flagship/concession store in a prime area of Central London sometime in very early 2015 which is so exciting! My aim over the next year is to firmly establish Miss Photogenic as a global designer label that is all about being glamourous.
For more information about Miss Photogenic visit: http://www.missphotogeniconline.com.
Interviewer: Emma Matthews
