Kenzo, the brand famously known for its iconic sweatshirts have pulled out all the stops to do their bit for marine life. The brand has been hosting a digital pop up installation in Paris to raise awareness for the Blue Marine Foundation by launching a limited edition #NoFishingNoNothing collection. All proceeds will go to the ocean conservancy.
The screen in the shop shows fish swimming around and at intervals, 30 percent of them disappear to represent how many of these marine creatures could go extinct because of overfishing.
But, there is also a clever part of this, for each purchase made or each photo posted on Instagram with the corresponding hashtag, a fish is added to the virtual aquarium. Now if that doesn’t make you want to check out the collection or post a photo, we don’t know what will!
