Don’t be afraid to say what’s running through your mind. Clothing label The Midnight Society will equip you with all you need statement shirts. The girls behind the brains,Holly Hardy and Heather Brickley, let HTF know what’s running through their minds whilst creating loud mouth fashion.
HTF: How did you get the label started?
TMS: It was always an inevitability – there was never any doubt we would start our own label. As sisters we had always talked about it but it was just really a matter of timing. With the support of our family and friends, we made the move to quit our jobs and focus solely on our brand. In 2012, we started to draw up the concept and launched in 2013.
HTF: How did the concept of, “Midnight Society” evolve?
TMS: British designers are always at the forefront of fashion, leading the way for worldwide trends. We really wanted to be a part of this and decided the best way to get involved would be to start a label with each piece hand manufactured in the UK. We were so over blending in with the masses, and tired of buying pieces that would barely last a season. We started to look at the market and saw a need for a brand who could make fun of themselves, without compromising on quality. We envisiaged a society of girls who would stand with us and fight for fashion pieces that would stand the test of time. We began to create a line with tongue-in-cheek slogans & imagery that were quirky and cool. Teaming these with fashion forward designs, our ready-to-wear pieces are made to last.
HTF: Describe the girls in the “society”
TMS: Much like society in general, Midnight Society girls have varied personalities and styles.Society girls are unique, no two are alike. They are the trendsetters and the dreamers. When united, they are a force to be reckoned with.
HTF: How would you describe your personal styles?
TMS: Our personal style can be extremely varied but we just love casual cool – throwing on a slouch tee over jeans and heading straight out the door. We love to experiment with fashion and take a key piece to create different looks – you’ll always find us with a huge oversized bag or statement shoes.
HTF: Where do you draw inspiration from?
TMS: Amongst a ton of other things, our main source of inspiration is…movies! Movies allow us to be who ever we want to be (even if only for a short while!) We can be a the girl next door, the rebel, the prom queen or the high school drop out. When we feel like the prom queen, we design feminine girly pieces – when we feel like the rebel, we design edgy pieces with attitude.
HTF: What would be your most favourite piece so far?
TMS: We’re in love with the purple rinse fabric we used for our A/W13 collection. The rinse means no two pieces will ever be identical – you will always get a
unique piece which is great! Our favourites are Spellbound (A/W13) and Playing Card (A/W13). Both tees are made from the purple rinse cotton and oversized so they are super comfy!
HTF: What has been your highlight of your careers?
TMS: There is something new every day that makes us appreciate how far we have come.The biggest highlight for us was the arrival of our S/S13 collection back from the printer.Finally seeing our hard work come together was an amazing moment for us! Since then we have featured in magazines, had celebrity interest and sold our items worldwide!
HTF: Where do you wish to take the label? What are your goals?
TMS: Our brand is constantly growing an evolving. As we expand, we’d love bring different products into the mix. We’d really love to do swimwear! We hope to continue to grow as a brand, Midnight Society will become a name synonymous with unique pieces and unrivalled quality.
HTF: Can you tell us what we can anticipate for the coming season?
TMS: London & New York fashion week saw slogan tees make a huge appearance. Our coming season takes our slogan tees and gives them a grunge gone feminine edge. You can expect to see new shapes and the vest dress which we’re super excited about!
HTF: For the aspiring girls, what advice would you give if getting starting in the fashion industry?
TMS: Do your research. Follow your passion. Love what you do. Never give up!
