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With the emergence of ‘normcore’, a unisex fashion trend characterized by unpretentious, average-looking clothing championed by Stella McCartney and Céline, and everyone’s favourite sports luxe trend becoming a regular on the catwalks including at Alexander Wang and Balenciaga, the trainer has become the go-to shoe of choice for the fashion savvy.
Design houses like Chanel – iconic for dressing the most elite in their bouclé two piece suits and beaded pearls – have changed tactics and headed down the sports luxe route, designing their own pair of trainers, now iconic in their own right, highlighting the rise of the trainer as a key player in the everyday wardrobe.
Here’s our selection of the top three hottest kicks to update your wardrobe this season!
PUMA x Fenty Creeper by Rihanna
£85.00
Inspired by NYC’s punk-rock style, the PUMA X Fenty Creeper by Rihanna, her debut design as PUMA Women’s Creative Director, takes the symbolic PUMA Suede shoe in dreamy colourways like ‘oatmeal’ and ‘cloud pink’, and adds a rebellious edge with a platform ‘creeper’ sole. Though currently a complete sell out (er, obviously. Just look at them!), word on the street is that the Rihanna creepers will be re-released and available to buy real soon. Stay tuned.
£84.99
Hailed as their first masterpiece, the Cortez, designed in 1972, was Nike‘s first track shoe and it’s now having a major comeback. With its definitive silhouette and iconic heritage, alongside classic materials and vibrant colours, Nike’s Cortez has become the trainer to be seen in this season. Bag yourself a pair and channel the Cortez’s retro vibes to earn your sneaker style points.
£275.00
Anyone who is anyone worth knowing on the fashion scene has a pair of the Common Projects Achilles sneaks. The shoe prides itself on its pared-down branding, allowing its sleek design and minimal silhouette to take centre stage. Rep the normcore style by pairing your Common Projects Achilles Low trainers with some baggy jeans and a sweater.
Header image via Instagram (@bubblyaquarius)
Others via Instagram / PUMA / Office / END.
