Unless you’ve been living under a rock for the last week, you’ll have heard speculations of Puma‘s plans to use social media sensation Kylie Jenner as the face of their SS16 women’s training campaign.
Well, Puma has released the following statement:
“I am pleased and excited to be able to confirm that PUMA is indeed working with Kylie Jenner. Kylie will be featured in the brand’s Spring/Summer women’s training campaign launching in April 2016. Kylie represents a fresh and exciting new era for fashion and we couldn’t think of a more fitting and influential female to headline this campaign for PUMA.”
This could be an interesting path for the KUWTK star to make, due to brother-in-law Kanye West’s collaboration with Adidas and his much-hyped Yeezy collections with the brand. Kylie also happened to model at Kanye’s Yeezy shows.
Kanye already put his opinion on the Puma rumours across on Twitter earlier this week.
All that we can say is that we would hate to be living in the Kardashian-Jenner household right now! Awks!
