They say people learn from experience and even better, the mistakes of others before making their own. Department store Kmart clearly missed out on the memo.
It maybe quiet a general statement but most celebrity perfumes and fashion lines are a complete flop and a half. For instance Lindsay Lohan for Emanuel Ungaro, Beyonce’s House of Dereon and Jennifer Lopez’s Sweetface were all disasters. You’d think being one the biggest department stores in the world Kmart wouldn’t want to go down that road.
Just contemplating letting the daring songstress Nicki Minaj loose in a room full of glitter, fabric and gold to design her own line leaves a few mental scars.
In her new line for Kmart it’s clear that she did play a major part in the design of the clothes as they represent the “Nicki” kind of girl. The range is bold, fitted with a variety of different minis. It’s definitely not even close to high fashion but it does appeal to a certain clientele, well give her that.



















