H&M are ticking all the fashion boxes – first they teamed up with Versace to create an exclusive collection that was available in store and online, then singer Lana Del Rey fronts their A/W campaign and now the brand have scored Beyoncé for their sizzling S/S 13 swimwear range. Is there anything this Swedish fashion retailer can’t conquer? We think not!
Lets face it, Beyoncé is the women who can nail holiday style…no matter what! With those bootylicious curves the 31 year old has a killer body which makes the high street store’s cheeky bikinis and slinky beach clothes look there very best. Until now, only one image had been revealed – but now you can feast your eyes on the whole collection. Prepare to be envious girls.
Speaking up about her latest modelling venture, Knowles said: “I loved shooting the campaign in the Bahamas. We shot on a beach outside of Nassau and the weather was perfect. The shoot was filled with vibrant colours and was inspired by the glamour of the late ‘70s.”
Shes right! You can easily see the disco decade referenced in the styling of the shoot with fringed bikinis and a bouquet of vibrant flowers clipped in B‘s bouncy curls. Have a peek at some of the other shots from the new campaign below.
