Sony have joined forced with a number of film makers and artists to create a new film series entitled “Never Before Seen”.
The series, which uses the brands new Action Cam, see’s film makers get inventive with the new product to provide new and unique perspectives within their film making. Ranging from crafty experiments, short documentaries, short stories and more, the series really delivers a wide range of visuals really highlighting the capabilities of the Action Cam.
The new camera features high precision 4K imaging, a 170 degree ultra wide-angle lens, advanced SteadyShot, high quality stereo sound, built in GPS, live-view remote and is even splash proof.
The campaign launched on March 23rd with the films ‘Picture Machine’, ‘Paperports’ and ‘Creature’ which you can watch below.
Picture Machine – Directed by STUDIO NOS
One of the oldest forms of animation meets Action Cam by Sony in this custom animation system designed and created by Studio Nos. This delightful process and it’s results involve a remote-controlled car pod, painstaking craftsmanship and a parade of illustrated, dancing mushrooms.
Paperports – Directed by CHARLES YOUNG
This charming film follows the inhabitants of a tiny paper city as they go about their business. From the imagination of Charles Young, creator of Paperholm, comes 60 unique buildings, 9 vehicles and a fascinating peek inside his meticulous process with Action Cam by Sony.
Creature – Directed by RYAN DZIERZEK
We have the ability to make almost anything in a laboratory but should we? Director Ryan Dzierzek combines eerily realistic footages from Action Cam by Sony with VFX to imagine what happens when a genetic experiment revives something meant to stay extinct.
You can check out the other films in the series over on the Sony’s YouTube channel and at their official site – http://www.sony.net/Products/NeverBeforeSeen/ – which also provides further information on the films and how the Action Cam was used for each.
Sponsored By Sony Action Cam
