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Channel 4 To Air World Exclusive Dawn Of The Planet Of The Apes Trailer

In a UK broadcasting first, Channel 4 will air a world exclusive preview Dawn of the Planet of the Apes in an entire ad break takeover

Source: Dawn Of The Planet Of The Apes

In a UK broadcasting first, Channel 4 will air a world exclusive preview of 20th Century Fox’s Dawn of the Planet of the Apes in an entire ad break takeover and then invite viewers to vote which further exclusive clip they would like to see broadcast in the very next break, via Twitter.

The initial takeover, which has been devised and developed with media agency Vizeum, will take place at approximately 9.27pm on Saturday 21 June in the first ad break of the UK premiere of The Hunger Games on Channel 4.

As the Dawn of the Planet of the Apes exclusive is introduced viewers will be told to stay tuned until the end of the break to vote for which exclusive clip from the film they’d like to see in the next ad break.

A call to action at the end of the break will ask viewers to cast their votes for one of two pieces of exclusive content they’d like to see in the next break by tweeting either #Humanstory or #Apesstory to @ApesMoviesUK.

Votes will be counted in real-time over the following 15 minutes. The next ad break will open with a live voice over announcing the winning content and introducing the further 60 second exclusive.

Sarah Francis, Media Promotions Manager, 20th Century Fox said: “Dawn of the Planet of the Apes is a huge release for us, we needed a big standout idea and Channel 4 have again delivered. We are absolutely delighted with this activity.

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