Make-up inspired by Facebook? It certainly is a first and Yves Saint Laurent has definitely pulled it out of the bag. ‘Devoted to Fans #1’ is a limited edition palette that features four of the trademark colours, that when put together are associated with Facebook – blue, black, grey and white. And just like the social networking site, it seems to be a big hit.
The palette, although only available to people who were subscribed to the Yves Saint Laurent Fragrances and Beauty page on Facebook, managed to sell out in a matter of hours. Priced at £39 each, all 1650 of them flew off the shelves on the day of release. Could this be the start of social networking’s influence on our beauty products?
Originally made as a reward for fan’s loyalty, the ‘#1’ gives opportunity for a ‘#2’, ‘#3’ and so on, so if you haven’t already, subscribe to the fan page and make sure you don’t miss out on any other exclusive chances.
