Yahoo has a new day of reckoning with the new Yahoo Beauty. The new website which launched today, is filled with everything from ‘How To’s’ to interviews.
What makes it even more unique is that the new Yahoo Beauty is powered by Tumblr and under the direction of Editor-In-Chief Bobbi Brown – the cosmetic queen. According to Britt Aboutaleb, the former Fashionista editor, the site has an easy feel. But most of all, the main goal of the new site is to want women to interact with the site and feel good about themselves.
There will be topics from food, drink, exercise and beauty products. Since Elle is an affiliate partner, there will content from the magazine as well. All in all, this is definitely a new site to be excited about!
