Voi Jeans have just wrapped up their Autumn-Winter 2014 campaign shoot in Manchester, and are all set to take on the year ahead! For the new collection, the Preston based brands opted for ”keeping it real” and in-tune with lifestyle of the brand and imagery that their consumers can relate to.
Initially in 2014, Voi Jeans had aimed to let loose a bit and pump a new and refreshing energy into their first campaign at the beginning of the year; which in return boosted the brands status and brought about a new vibrant lifestyle burst into their images.
With AW 2014 just around the corner, Voi Jeans kept to the vision and originality of the brand by encouraging a brave and bold personality to shine through, but still keep it ‘real’, through the reportage photography style the was used. By using this photographic identity consistently across all promotional avenues; the brand will not only provide a powerful voice, market position and brand direction as they strive to move forward.
Voi Jeans continues to promote the brands ethos; by always making sure that the consumer, their interests and habits are always at the forefront of the brand. The aim of the campaign is to achieve a laid-back and easy going vibe, which echoes the lifestyle of the Voi customer. This, in essence; adds a realistic matter to the campaign which mirrors the uncontrolled spirit of the consumer.
The Voi Jeans AW14 collection and campaign will launch through stockists in mid August 2014.
Take a sneak peek behind the scenes of the Voi Jeans AW14 campaign
