Back in the day, everyone was ‘dropping-it’ and ‘showing-it’… So what exactly is ‘IT’? Your CK‘s of course. Now fast forwarding to 2014 Calvin Klein Underwear‘s latest marketing tactic takes a page out of Marky Mark‘s playbook by having celebs, models and bloggers post pictures on Instagram wearing their CKs as part of the ‘My Calvins‘ campaign.
From former Victoria Secrets Angel Miranda Kerr to super blogger Leandra Medine and more, will all be channeling the Brooke Shields circa 1981 and be flashing their CK‘s.
Calvin Klein has called upon all loyal fans of his brand to flash their CK‘s for the new campaigns, this includes all non-celeb parties, such as you and I… don’t forget to use the hashtag when instagramming your picture #MyCalvins.
Since the baggy jeans and boxers look has not stayed in the 90s like it’s supposed to, it seems quite normal to don the look this season. However the trick is show it off like Kate Moss did, lower waisted jeans with a simple peek-a-boo of the CK waistband paired with a crop top and you are good to go.
For the guys, please take reference from Marky Mark himself and channel that look, NOT Justin Bieber – you’re not suppose to show of your bottom as well, just show enough for the waistband to be seen.