After teasing us for months with bits from her collection shots from Rita Ora’s new ad campaign have finally been released. The UK based singer has teamed up with Rimmel London to create a striking new collection.
The campaign images feature a fun and flirty Rita playing with her tussled platinum bob and of course wearing her trademark bold red lips. The collection combines Ora’s vibrant personality and the chic perfection of Rimmel London through its pop art packaging and bold shades. The collection looks to be a hit with Ora fans and beauty lovers alike.
Rita Ora said “It was so much fun working with Rimmel. I guess we’re inspired by many of the same things – fashion, colour, sounds, style, life in general and London in particular. I hope Rimmel girls everywhere will love these colours as much as I do!”
The collection features 12 shades in Rimmel London’s best selling 60 seconds Nail Polish and with names including Orgasm, Rita Rouge, Lose your Lingerie and White Hot Love we can bet they’ll be as daring and striking as their creator. The chubby lipstick crayon, Lasting Finish Colour Rush Balm, comes in five new Rita Ora influenced designs.
Rita has some big shoes to fill following in the foot steps of icon Kate Moss who has been a Rimmel girl since 2001. Kate’s last collaboration with Rimmel resulted in a red lipstick which is still popular with beauty lovers today.
The Rimmel London collection isn’t the only project that Rita has been working on. It seems the songstress has been busy. Rita recently revealed her new campaign for ‘Material Girl’ the clothing line by Madonna and daughter Lola. Rita Ora is proving to be a woman of many talents.
The Rita Ora collection for Rimmel will be available nationwide from March 19. Prices start at £3.69.
