Prada has done something a little bit unusual for a fashion house and bought a pastry shop in Milan. The adorable 19th century shop, Pasticceria Marchesi is owned by parent company Angelo Marchesi which Prada have acquired an 80 per cent stake in.
The pastry shop is is housed in an 18th-century building on the elegant Corso Magenta and known in Milan for it’s pastries, chocolate and panettone.
“Marchesi represents a symbol of Milanese excellence and I am happy we have stipulated this agreement with the family that founded the historic brand,” said Prada SpA managing director Patrizio Bertelli. “Our goal is to collaborate in an effective manner in its development and in full respect of its tradition.”
