The leading ladies starring in the new Marks & Spencer advertising campaign have been revealed. A surprising line up of seven very diverse British women have been chosen to represent the brand, modelling their new spring/ summer 2014 collection.
The stunning photographs capture the season with bright, fresh colours in a series of out doors photographs. The impressive list of celebrities featured in the campaign include actress Emma Thompson, supermodel Alek Wek, singers Annie Lennox and Rita Ora, fashion designer Lulu Kennedy, chef Rachel Khoo and structural engineer Roma Agrawal.
All of whom look incredibly demure and elegant as they pose in a blooming English garden scene and even manage to remain looking glamorous whilst leaning on an old fashioned car in a muddy field.
Patrick Bousquet-Chavanne, Executive Director Marketing and Business Development at Marks & Spencer said:
“‘Our Spring/Summer campaign is a celebration of style and accomplishment…These dynamic Leading Ladies represent the unique and diverse women of a modern Britain. They are united in their extraordinary achievements but confident in their differences.”
The women look happy and relaxed in the gorgeous photographs, wearing a variety of fresh spring florals, pastels and bright colours. The new collection also features some monochrome pieces for those of us who are afraid of colour.
We love the stunning metallic silver dress modelled by Alek Wek who is leaning on the dirty car but looks as if she is about to hit the runway. What do you think?