H&M’s new collection, due to hit the stores this April, was inspired by the fashion industry’s leading models Joan Smalls, Daphne Groeneveld, Lindsey Wixson and Liu Wen.
The New Icons range is based on the individual styles of the models and aims to give shoppers the opportunity to create their own ‘model-off-duty look’. With wardrobe must-haves like black leather jackets, lace mini skirts and frayed denim cut-offs the collection is perfect for everyone.
Joan Smalls described the new range as: “Super cool and for your everyday girl who wants to look great and feel comfortable at the same time.” Groeneveld also added “The collection has so many great additions to any wardrobe and it’s so easy to mix it up and look great.” So if you’re looking for your festival outfit for this year, H&M is the place to start looking!
