Lacoste have been drawing inspiration for their new collections from around the globe and this season they will be taking on Tokyo. Along side the collection they have released their own short film ‘L!ve From Tokyo To The Beach’ showing how the the bright lights and the beautiful seas of Tokyo are being used to create this fantastic new collection.
“WE HAVE ALL TASTED SUSHI, READ MANGA AND SEEN THE FLASHING COLORS THAT LIGHT UP TOKYO EVERY NIGHT, BUT WHAT CAN WE DISCOVER IF WE GO BEYOND THESE STEREOTYPES? LACOSTE L!VE WENT TO JAPAN TO FIND OUT. DISCOVER THE DEFINITION OF THE LACOSTE L!VE SPIRIT IN JAPAN.”
Check out a preview of the film below and you can watch the full thing here http://www.lacoste.com/live/int/thefilm
At Lacoste L!VE, we’re looking for that same impertinence, audacity and originality – those secret ingredients that allow personality to shine through. Recently, we met a cast of characters who are making Montreal move to it’s own jaunty and exciting rhythm. This time around we travelled to Tokyo, arguably the world’s capital of crazy. We were not disappointed. But for all of the futurism, insane energy, comical sports and wacky artists, there’s an almost obsessive-compulsive respect for tradition in Tokyo, something that we understand better than most. For the Japanese, their heritage is as vital and alive today as it’s ever been. It’s their life-blood. The same can be said for Lacoste L!VE.
A wise man once said:
‘You can’t know where you’re going until you know where you’ve been’.
We’re all about moving forward, but we never want to lose sight of where we came from. So here’s to Tokyo. And tradition.
We hope that you enjoy exploring the collections, as well as our own explorations!”
