Source: Hype
Having conquered Europe and most of America, clothing label Hype jetted off to Hong Kong for their latest SS14 campaign The range’s dramatic new look matched the landscape of the shoot, with the city being dominated with high-rising skyscrapers.
Pierced with an urban backbone, pieces feature a wide range of jungle-inspired prints, myriad florals and a hearty nod to patterns and textures from animals.
Source: HypeIdeal for both evening and daytime wear, the sports luxe theme added to the street wear vibe, bringing out benchmark cuts and in-your-face silhouettes.
Known as one of the most sought-after brands in the world, the new range will be available to buy on May 8 at 8pm on JustHype.co.uk.
HYPE SS14 – Hong Kong Look Book from HYPE. on Vimeo.
