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H&M Announce Finalists For Design Awards

It’s always great hearing when fashion houses decide to cultivate and help launch the careers of up and coming designers.

It’s always great hearing when fashion houses decide to cultivate and help launch the careers of up and coming designers. For the third year running now, H&M has been out scoping the field for the best fashion graduates across the world to join their team, helping the winner launch their career in the cut-throat fashion industry.

After reviewing 30 design schools from 12 countries, the 8 finalists were chosen from 26 semi-finalists. The criteria for each graduates selection was based on their own unique creativity, vision and technical skill.

During December, each of the finalists had received Ã¢â€š¬5000 to develop their collections and present them in London to a prestigious international jury consisting of Vogue UK‘s executive fashion editor Serena Hood, senior fashion editor of Vogue Italy Sara Maino, actress Michelle Dockery, designer Erdem, H&M‘s creative head of design Ann-Sofia Johansson, style expert Michelle Harper and H&M‘s creative advisor Margareta van den Bosch.

The winner, who will be announced on January 28, will be receiving  Ã¢â€š¬50000 and the chance to show their winning collection at Mercedes-Benz Fashion Week Stockholm. In addition to this, certain pieces from their collection will be developed and sold at selected H&M stores for the autumn season.

If you would like more information about the awards, meet the finalists and vote for the People’s Prize – of which the lucky winner will receive a 3 month internship with fashion house Erdem, pay a visit to http://designaward.hm.com/

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