Grounded in dispute and with feisty commencement, round two ‘clash of the G’s’ took its kick start from Italian fashion house Gucci, putting the ‘catty’ back into catwalk. Despite rejection, allegations suggestive of logo duplication across a line of Guess shoes continue to simmer, despite dubbed as legally “unnecessary”.
Lacking the vote of the law, Gucci embraced the limelight resonating from the feud, revitalising and reinforcing themselves as a company bred among “the results of creativity and iconic distinctive signs”. Guess versus Gucci – with similarities forming the bicker, it may seem ironic to suggest brand differences to be put aside, but will loose ends be tied up or will Guess face conviction by fashion faux pas?
