We wear our clothes to express ourselves and tell a story, but do we ever stop and wonder about the story of where they actually came from or who made them?
On 24th April last year, 1133 people were killed and over 2500 were injured when the Rana Plaza factory complex collapsed in Dhaka, Bangladesh. In memory of the Rana Plaza disaster victims, Fashion Revolution Day has been created to promote transparency across the supply chain and to encourage everybody to stop and ask for a moment: WHO MADE YOUR CLOTHES?
Raising awareness and showing their support for the very first of many Fashion Revolution Days to come, Calico PR’s creative team created a shoot using a selection of ethical and sustainable brands. From clothing to shoes, accessories and even underwear, the UK based brands show how the entire wardrobe can now be kinder to the environment and still look trendy as hell!
Fashion Revolution Day aims to celebrate fashion as a positive influence. On Thursday 24 April 2014, the first Fashion Revolution Day, ask people to be curious in the way they see their clothes. One of the simplest ways suggested is to get people to turn an item of clothing inside-out for the day, to reveal the labels which show where their clothes were made.
The brands worn by the models in the picture are Augustine London, Bibico, Grace, Oria Jewellrey, shoes by Beyond Skin and accessories by Girl with Beads. Check out fashionrevolution.org for more information.
