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Bondage Swimwear Makes A Splash With Bordelle

Designer Alex Popa of Bordelle shot to fame by creating intricate, bondage-inspired lingerie. Now she’s moving into a new market and bringing her trademark aesthetics to the world of swimwear.

Source: Bordelle

Designer Alex Popa of Bordelle shot to fame by creating intricate, bondage-inspired lingerie. Now she’s moving into a new market and bringing her trademark aesthetics to the world of swimwear.

“In terms of construction, swimwear is not as complex as the science that goes into making a structured underwire bra,” she told British Vogue.

“However I found it surprisingly difficult to simplify a complex and detailed design concept. Sometimes simplicity is the hardest to achieve, and swimwear cannot be too overbearing to allow for maximum tanning. Bordelle’s swimwear plays with the signature idea of strapping and the allure of harnesses on top of the swimwear, as opposed to the obvious and abundant styles out there that heavily focus on cut-outs. Not that I am one for practicality! But who would want to be tattooed by the sun after a day on the beach or lounging by the pool?”

Having already attracted a wide variety of fans, including Beyoncé who has used Popa’s pieces in her music videos and social media posts, the designer also told the glossy mag about how flattering it was when she saw stars wear her designs.

“Bordelle lingerie is very popular with artists and I love that the real creatives, famous or not, have identified and supported our niche,” she added. “It’s obviously impossible to spot anyone in the underwear, so with the swimwear I am excited by the fact that I can finally get to see our product being worn! I would love to see Gwen Stefani in a piece.”

You can check out the new swimwear line in the gallery below.

Source: Bordelle

Source: Bordelle

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