Photo credited to Youtube/Hennesandmauritz
H&M have been making their brand name even bigger lately by introducing their sustainability initiatives the last few seasons, and their latest campaign is set to be bigger and better.
They are launching another new eco-friendly line, Conscious Exclusive, alongside their existing line Conscious. The fashion superlabel have snapped up none other than Amber Valletta to front both of the exciting new lines.
Vanessa Paradis was the most recent to model for the Conscious Collection, in which everything is made from eco-friendly materials including organic cotton, hemp, tencel and recycled materials. But it seems 39-year-old Valletta is now taking over the reigns to front the re-launching campaign.
The new line, Conscious Exclusive is a brand spanking new collaboration with Ever Manifesto, sustainable fashion and design gurus. The difference being, the Exclusive collection will speak to a more dressed-up and theatrical audience with bohemia and flamenco aspects to each piece. Both exciting new collections will be available in store or online on 10th April 2014 and we certainly can’t wait!
In the meantime, check out Amber Valletta in the promo video for the Conscious campaign above.
