© Photography by Khris Cowley for Here & Now (fb.com/wearehereandnow)
Ahead of a jam-packed, and sell out weekend of Elrow madness in the capital, I had a chat with the one and only Rowgelia – Elrow’s long-standing mascot.
After years of supporting Elrow on the road, taking them to the Bronx, Rio, Bollywood and mystical lands far beyond, she has finally been given the opportunity to showcase her very own theme; ‘From Lost to the River’.
“I was a bit fed up of all these humans wanting to keep the parties for themselves. So after a lot of sweet talking, blackmail, kidnapping and death threats, I managed to get my own party for MY friends and family! Jokes aside, my humans have worked really hard to make us happy with this event, so I hope the rest of the humans that are invited will enjoy it too… Otherwise, we will have to start using the slaughter human house again!”
From Lost to the River, will debut right here, this coming Sunday 12th March at Village Underground, in London. Transforming Village Underground into a Toontown Farmyard, Elrow mascot Rowgelia will take centre Elrow Town stage. Together with her rowdy bunch of farm friends, and twin sister Rowberta, they will unleash an explosion of farmyard fun for the all-day event.
Speaking about life on the farm Rowgelia gives us a glimpse into what to expect when she’s let loose.
“After parties at the farm are the best ones!! Don’t get me wrong, I love myself a bit of Elrow, but the sesh back at the barn is pure gold!! All the animals are ready for me as soon as I’m back. There is no party like a Rowgelia party, at least that’s what they chant on my return!”
Partygoers will be invited into Rowgelia’s barn where her mischievous cartoon companions, having escaped from the pages of their comic books, will be rampaging around the venue with giant sticks of dynamite, golden eggs and their own unique range of farm products hidden amidst the hay.
© Photography by Khris Cowley for Here & Now (fb.com/wearehereandnow)
Rowgelia isn’t worried about any of her farm friends stealing her limelight, she knows she’s the glue that holds it all together!
“The problem with my friends from the farm is that they are really party animals, so I cannot trust them much in real life social interactions with humans just yet. Some of them come out to play when we do MY Party, From Lost To The River, but not everyone is so up for it, so some of them do chicken out. Sad but true.”
In true Elrow style, the lineup is being kept a closely guarded secret, with some of clubland’s hottest acts set to spin a driving dancefloor soundtrack of house and techno with a healthy dose of country music thrown into the mix in honour of Rowgelia.
After all of these crazy parties on the road I ask Rowgelia what her favourite Elrow moments are, and clearly, some of those moments will never get old!
“Every party with the little humans is a lot of fun. I am really happy they take me on tour with them and I feel so loved by everyone. They all want to take pictures with me, the little eager beavers! My favourite moment of every party is when they put me on an inflatable raft, and send me over people’s heads! I absolutely love that feeling!”
© Photography by Khris Cowley for Here & Now (fb.com/wearehereandnow)
If you missed out on tickets for Elrow’s weekend of festivities, don’t despair. This week saw Elrow announce it’s biggest ever outdoor event, which will take place in an east end greenfield on Saturday 19th August, which you can read all about here; Elrow Town
Pre-registration for tickets is now open; Register Your Interest
