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Collection Review: Primark AW13

Get a peek at Primark AW13, here.


Playing to the tune of wallets and wardrobes across the nation, Primark’s AW13 collection  left us giving slouchy knits, collarless coats and tailored lines their most welcomed home-coming to date. Giving winter back to a ‘walk in the park’ level of wondrous, tartan and tassels have never been easier, keeping things cheap, cheerful, and cutting edge.

Showcased with the versatility of a catalogue extensibility, Primark AW13 does limitless, putting paintbrush to easel minus colour inventory inhibitions. Whilst giving firm fall fave plum the heads up across velvet skaters and the billow of baroque blouses, the brand brings floral flirtation to the fireside, hot stuff stylish and roasted chestnut fiery. Drawing on colour chart toppers, the collection hones in on pastel knits,  whilst pulling power from Britain’s very own reds whites and blues, before hoisting things down to brilliantly black classicality. It’s hot under the collar on colour, capturing seasonal style through a hybrid of hue.


 We’re left gaping in the glory of glamour; a collection mistakable for clarity of the catwalk and seductively sleek yet vast. The highstreet giant categorized the AW13 pieces to form their showstopper 6; Graceful, Highland Grunge, Pink Punk, Cyber Jungle, Dandy Folk and New York 90s. Despite miniscule by definition, Primark gave ‘precision’ capital P status, zooming in on detailing across the board – laser cut patterning to oriental print, lace lined to sequin startling. The collection boasts femininity, basking in the fire of female, embracing short hems and curve congratulating material alongside suggestively cut panels and curiosity inducing crops. It’s pick ‘n’ mix at Primark finest.


Depicted with honesty and simplicity, our favourite lies amid both the pretty of pink and the comeback of tartan alike –  dragged from its historically laden rest and punching back with teenage kick voluminosity. Get a Primark peek, here.

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