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This £14 Perfume Smells Like Marc Jacobs’ Daisy – For £56 Less

For £14, it’s worth even diehard ‘Daisy’ fans giving M&S’ ‘Butterfly’ a whirl – you can always pass it on to someone less snobby about scent if you don’t like it.

perfume1Splurge: Daisy EDT 100ml, £70, Marc Jacobs
Save: Butterfly EDT 90ml, £14, M&S Fragrance

Some sad news broke yesterday about M&S: the high street stalwart, loved by ourselves as much as our grans, has revealed it is due to close 30 UK stores and 53 overseas stores as part of a series of cutbacks. Marks and Sparks has also made plans to pull back a great deal on its approach to clothing – a key section of the store that’s struggling, partly down to being unable to bat off fierce, cheaper fashion competitors like H&M and Zara on the high street – which seems slightly jarring considering these announcements come just a week after the launch of M&S’ much-hyped second Archive by Alexa collection.

However, sometimes in tough times you just have to think positively. Whether it came about as a result of them digging about on the M&S website to find something newsworthy or not, an online tabloid journalist has picked up on a beautiful fragrance dupe that’s been making small waves, bubbling up under the surface of the mainstream, for a while. Remember what we said about those positives? Well, here’s one for you: Marks and Spencer’s Butterfly eau de toilette is a perfect dupe for Marc Jacob’s classic Daisy eau de toilette. For £14, it’s worth even diehard Daisy fans giving Butterfly a whirl – you can always pass it on to someone less snobby about scent if you don’t like it. And if you do like it, you’re saving £56.

If you’re in the market for something a bit more grown-up and heady, check out some cheap alternatives to Chanel’s Coco Mademoiselle and Viktor & Rolf’s Flowerbomb below. Total potential savings if you were to buy all three dupes: £203.02.


Splurge: Flowerbomb EDP 100ml, £96, Viktor & Rolf
Save: Black Peony EDT 100ml, £12.99, Zara


Splurge: Coco Mademoiselle EDP 50ml, £68, Chanel
Save: Suddenly Madame Glamour EDT 50ml, £3.99, Lidl*
*available in-store only

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