We wouldn’t like to be working in Nasty Gal‘s PR department right now. When Taylor Swift arrived at the Billboard Music Awards on Sunday night wearing a gorgeous white cut-out jumpsuit, Nasty Gal’s social media team were all over it, but for the wrong reasons.
Swift’s outfit looked exactly like one of the American retailer’s jumpsuits, so the Nasty Gal Instagram account (@nastygal) swiftly uploaded a picture of Swift, captioned: “One piece wonder @taylorswift in the #NastyGal Frisco Inferno Jumpsuit at the @officialbbmas. #Nastygalsdoitbetter.”
There’s one thing they overlooked, though, Swift’s jumpsuit was actually made by Balmain. Awkward!
Nasty Gal removed the picture from Instagram pretty swiftly, but only after the jumpsuit had completely sold out online. We just hope that those who rushed to buy the piece aren’t too disappointed when they realise they were misled by a marketing team. Not cool, Nasty Gal, not cool.
Images via Nasty Gal