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Sponsored Video: Snoop Lion Teams Up With Foot Locker. All Hail The King!

Snoop Lion teams up with Footlocker for new Adidas Originals Defenders campaign!

Snoop Dogg, or as we know him in his reggae form, Snoop Lion, has teamed up with Foot Locker for their latest campaign video to promote the new Adidas Originals Defenders.

Combining the celebrated Hard Court silhouette and classic basketball street style, the new collection brings back that retro 90’s styling to create one of this autumns most anticipated sneaker.

The campaign see a Footlocker employee skateboarding down Venice Beach to deliver the new Defender sneakers to King Snoop Lion. With the sneakers enclosed in a glass box he makes his way through the crowds to reveal Snoop Lion sat on his throne. Snoop Lion shows exactly how every unique personality can be king of the kicks this autumn.

Let’s not forget the whole think is soundtracked with Snoops new track “Here Comes the King”.

Taking a closer look at the sneakers, the shoes’ upper has given the Hard Court Defender a well needed material upgrade and is now built from a combination of leather, nubuck and mesh. With it’s vulcanized sole, Adidas’ classic colour blocking and large tongue logo the sneaker holds that classic basketball appeal and is available in White, Aluminium and Slime with a tonal upper.

Colorado Fleece

Other additions to the Hard Court Defender collection include the Colorado Fleece Raglan Full Zip Jacket. With a strong fleece, nylon fabric mix and fresh blue, white and medium grey heather colour blocking it’s the perfect partner to rock with your sneakers.

Get on board at the footlocker website – – and check out the campaign video below!

All Hail The King!

Sponsored By Foot Locker

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