Following the welcoming comments about her recent single ‘Tell Anybody,’ Sian Cross continues on the same sonic journey with a new, haunting video for ‘On and On.’
The uncomfortable, but fascinating video left us with plenty of questions for Sian.
Sian, we love the new video for ‘On and On’ but as you can expect from making such bold visuals we have a few questions.
Firstly, was the white water that your seen floating in hot or cold?
“Ha ha! Great question! It was absolutely freezing! My manager actually set a stopwatch at twenty minutes so that every twenty minutes I could get out and go and take a warm shower. I did three lots of the twenty-minute intervals, and I was cold to the core by the end! The shot towards the end of the video of my dreadlocks shaking is actually just me shivering! The things we do, hey!?”
The video felt like the audience had a chance peer into a raw, animalistic relationship – what’s the message you’re conveying?
“Absolutely that! I wanted to portray the power struggle between the genders and how we use our sexuality to manipulate each other. A fight for survival if you will.”
Where did this idea come from?
“The song itself is actually based on the story of a female stripper. Her story is a very empowering one as she is now running her own company and doing so well for herself. When I talked with her about her days as a stripper the thing that struck me the most was the dominance battle between her and her customers. It often changed several times during their entire interaction.
That got me thinking how regularly this actually happens in all male-female interactions, be it at work, in public of even in a relationship. So I wanted to portray this in the video. I decided to use more androgynous figures, hence the animalistic quality to the video and the male and female similarities in costume. In the video the female wins the battle and kills off the male. This was a tough decision as I wanted to be sure that the video wasn’t bias in anyway but I also wanted it to be in keeping with the original story and maintain that element of female empowerment.”
For some of our readers this might be the first time they have heard of you, how would you describe your music and why should they care about Sian Cross?
“My music in basic terms is electronic pop but I try to avoid categorising music as a rule… It has a real atmospheric quality to it combined with interesting beats, honest lyrics and haunting melodies. The string quartet also gives it an orchestral feel which really adds depth to the whole project. Each song is born from a true story of a real person that I personally have sat down with and talked through their experience. The EP tackles many issues such as Autism, drug abuse; the whole EP is a bit of an emotional roller coaster!”
So, there have it. What are you waiting for? Check out the video for ‘On and On’ below.
3rd – Servant Jazz Quarters – London (supporting James Beau Barclay)
11th – Basingstoke Anvil – Basingstoke (supporting Sons Of Pitches)
12th – Falmouth Pavilion – Falmouth (supporting Son Of Pitches)
14th – St Albans Arena – St Albans (supporting Ons Of Pitches)
21st – Cadogan Hall – London (supporting Sons Of Pitches)
23rd – The Rowbridge – Guilford (supporting Miska Shubaly)
25th – Gullivers – Manchester (supporting Mishka Shubaly)
26th – Slaughtered Lamb – London (supporting Mishka Shubaly)
27th – Robin 2 – Wolverhampton (supporting China Crisis)
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