Bon Jovi have been announced as the first headliners a brand new series of events taking place in Hyde Park. The rockers will headline Hyde Park on July 5th as part of the Barclaycard British Summer Time which is to be a 10 day long event taking place over two weekends from June 28th to July 7th. During this time six concerts will be hosted, taking place on June 28th, 29th and 30th and July 5th, 6th and 7th.
Across Hyde Park there will be four themed areas which according to promoters will feature “specially designed installations and entertainment, high quality restaurants, bespoke salons, pubs, cocktail bars, cafes, bistros and independant food stalls”. The site will also have its own microbrewery which will offer a range of alcoholic drinks across the site.
AEG Live won the five-year contract to host concerts at the prestigious site in central London last year after fellow promoters Live Nation lost the tender process after complaints about noise, curfew restrictions and unreasonable financial expectations put upon them by The Royal Parks, which owns the site. Last week Live Nation announced that they would be moving a number of events from Hyde Park to the Olympic Park in Stratford, East London including Wireless and Hard Rock Calling.
Last year there were more noise related complaints than ever before and a problematic summer took place including Bruce Springsteen’s performanc with Paul McCartney being cut short and complaints about low volume at Blur’s gig due to the sound regulations. A new tree-lined stage is designed to fit in with the surrounding park, called The Great Oak Stage which will move away from neighbouring residential areas which organisers say will improve sound levels by 3db. So hopefully there will be much less issues happening this summer.
Bon Jovi themselves had to turn down a chance to play Hard Rock Calling in order to play Hyde Park but John Bon Jovi stated “We were offered to open the Olympic venue but I wanted to play Hyde Park.” It will certainly be a summer to remember.