Chicago based Tom Krell, otherwise known as How To Dress Well, has premiered the video for ‘& It Was You’ taken from his critically acclaimed ‘Total Loss’.The video was directed by photographer and filmmaker Luke Gilford and produced by Urban Outfitters.
Krell had this to say about the video: ‘The story is basically just that Luke (Gilford, the director) and I were very much on the same page from the start about how this whole thing was going to look and feel. We talked about Safe. We talked about the very special character of the human soul in its unassailable tendency towards magic and inspiration. We talked about love and the supernatural within the everyday or mundane. Magic and beauty can exist anywhere, at any time. Also, the whole vibe was inspired by Safe by Todd Haynes’
Check out the video for ‘& It Was U’ below: