Pendulum have just launched the worlds first 360º video for the track “Salt In The Wounds”. There is also a code in the video, which if cracked, will allow fans to get the mp3 of the song for free!
An awesome idea although a bit impractical for any other viewing except on their website. If they can work out a way to get this working on Youtube and the music channels now that would awesome!
If you want to check out the video head over to www.pendulum.com
Here is all the information about the video from the press release….
“Inspired by a CNN report that examined this groundbreaking filming technique, Pendulum decided to test the medium’s possibility as an outlet for a new video. 360º videos are created by a single director using a video camera mounted on his head. Although the director can’t monitor any of the footage as it is being recorded, his footsteps and the angle of his head dictate the shots that are created. The camera consists of five lenses working simultaneously, with the resulting video crafted together with bespoke rendering technology.
The ‘Salt In The Wounds’ video offers a distinctly unique viewing experience. The viewer is free to navigate across various different camera angles simply by pointing and clicking the mouse, and in the process can direct their own interpretation of the film.
This video was filmed on the outskirts of Moscow, with a former Russian army general leading the cast of non-professional actors. In order to understand the film’s full story, the viewer needs to interact with the film to uncover elements of the plot; viewing it linearly will only provide part of the narrative. The video contains six letters hidden throughout the film.”
