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KLM & Heineken Team Up With Armin Van Burren For The Orange Experience!

New Yorkers get whisked away to Amsterdam to party with Armin Van Burren for Kings Day!

Source: Screenshot

Over in holland each year they celebrate ‘King’s Day’, a national holiday where everything is orange, there are street parties everywhere and generally everyone just has a massive piss-up! It’s pretty awesome.

Dutch airline KLM teamed up Heineken recently to give a few New Yorkers the shock of their life and whisk them over to Amsterdam for the ultimate ‘Orange Experience’ to get their party on. They set up a stand, and micro ‘Kings Day’ replica, on the appropriately named ‘Amsterdam Avenue’ in New York and questioned people as they passed by with some dance-related questions. Those lucky few that got them right were then pretty much whacked in a car to the airport, flown to Amsterdam, quick trip to the Heineken Brewery and then straight down to party on a canal boat with Dutch trance legend – Armin Van Buuren!

Needless to say they were pretty stoked; one even cried!

Check out the video below and be jealous! I’m considering hiring a pedlo now and getting Tiesto involved. Pedlo party anyone?

Sponsored By KLM and Heineken

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