Grimes has dropped the video for her amazing new single ‘Go‘. Grimes – also known as Claire Boucher – co-directed the video with her brother Mac under the production company Roco-Prime.
Originally the single was written by Rihanna, but it was rejected by her management. Claire Boucher also shared a statement about the video:
“It’s our take on Dante’s Inferno. The circles of hell reflect more contemporary issues though. We shot a bunch at the Salton sea which is basically an apocalyptic wasteland filled with dead fish because of human carelessness, the bullet hole hallway a la korn freak on a leash etc, etc. If you look closely you can find clues. Haha, but in the usual fashion it is also abstract enough to just be a trippy visual accompaniment to the song.”
Take a look at the video, and let us know what you think about it in the comment section below.