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Louis Vuitton Accused Of Promoting Prostitution In New Film

Louis Vuitton has been accused of promoting prostitution in a new film. Find out why here!


During a fitting in Paris for Louis Vuitton’s Fall 2013 runway show, which consisted of lingerie or lingerie-inspired attire, Love magazine editor-in-chief Katie Grand and filmmaker James Lima shot top models Georgia May Jagger, Cara Delevingne, Isabeli Fontana and Edie Campbell for a short film.

Featuring disheveled, half-naked models in short messy wigs walking around the Rue du Pont Neuf in the French capital at night, the film may or may not refer to a certain lady of the evening activities. This film then ends with footage of the catwalk show, which was staged as a hotel corridor.

This short film is tongue in cheek and playfully risqué, but a number of powerful organizations in Europe aren’t taking the matter lightly. In fact, a letter in the left-wing daily newspaper Liberation accuses Louis Vuitton of “assimilating luxury with the world’s second most profitable criminal activity after drug trafficking.” The letter has signatures from the Scelles Foundation Against Sexual Exploitation, Chantal Jouanno, a former centre-right minister, Laurence Rossignol, a Socialist senator, and lawyer Dominique Attias, who called the film:

An extremely shocking representation of women.Attias added that the film “portrayed women’s bodies as an object and prostitution as something that is playful and enjoyable. This is very damaging because we are trying to fight the idea, to which some young women in France subscribe, that prostitution is banal and just a way of getting money to buy clothes.

Following these accusations, Katie Grand said: “We are very sorry for any offence caused. It was certainly not our intention.’’ Watch the full video below:

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