The British Academy Children’s Awards have been presented in an annual award show hosted by the British Academy of Film and Television Arts (BAFTA) since 1969. They cover all aspects of entertainment including television, films, and games aimed at children.
Winner of this year’s best feature film for children was Ang Lee’s incredible ‘Life of Pi‘. The big screen adaption of Yann Martel’s 2001 fantasy adventure. Its boundless good nature and strong morals of belief and strength make it an obvious winner to the BAFTA council, but the kids weren’t so sure.
Lured in by cheap gags and merchandise, the kid’s choice award went to ‘Despicable Me 2‘. While a fun film, the Steve Carell headed sequel’s emphasized appearance of the ever cuddly minions and the lack of bad-guy gaiety from the first film leads it as a poor choice. It wasn’t even nominated for the main award.
As always, film producers have stuck with what they know makes money and are milking it for all it’s worth. The popularity of cuteness overcoming the importance of real life lessons. Obviously to hold children accountable for this would be ridiculous, but more meaningful children’s films would be a welcome change to modern cinematic policy.