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Zara Releases Spring/Summer 2014 Collection

Zara’s collection shot by Demarchelier combines all of this seasons hottest trends.

ZARA

Zara has released its Spring/Summer 2014 collection shot by Patrick Demarchelier. The collection includes this seasons hottest trends including crop tops, sporty-chic looks and pastel shades leaving us all pining for the sun. The collection also features some edgier monochrome pieces. The campaign features models Amanda Murphy, Ashleigh Good, Kirstin Liljegren and Mijo Mihaljcic.

After the buzz about Zara’s Fall 2013 collection being quite similar to that of Celine’s in colour palette and style many have come to the conclusion that Celine’s decision not to release images or previews of its Spring 2014 campaign until January 2014 was due to fear of recreation by another brand.

However, inspiration from popular trends and similarity between pieces is not uncommon in fashion. Businesses have to supply what the consumer wants to stay prominent in the industry. What is understandable is fear of brand equity and losing cachet. Although it can be pointed out that Zara and Celine have completely different demographics.

Zara caters for those with high fashion tastes but a high street budget and their latest collection certainly features some must have pieces for spring and summer 2014.

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