Zac Posen is the latest designer to change venues for New York fashion week. The designer will still be showcasing his work as part of Mercedes-Benz Fashion Week but is relocating his venue from Lincoln Center to his Laight Street Tribeca studio.
The reason given for the sudden relocation is that his smaller Tribeca studio will host a smaller more intimate affair which is more suited to his collection. President of Zac Posen Jillian Sinel said:
“Zac has always wanted to show his clothes in a smaller setting. He feels his studio better serves the collection. This decision was made because of the clothes. Zac wants to show the collection in the space where it was conceived, the place where the clothes were made.”
There have been many high profile departures from the tents including Michael Kors, Vera Wang and Diane von Furstenburg. Whilst there will still be around the same amount of shows taking place in the tents the loss of such elite designers implies that Lincoln Center isn’t the place to be. Calvin Klein moved to an old office building next to Holland Tunnel and Alexander Wang used West Side piers for a show.
These relocations may be better for the brands however they are inconvenient for retailers, the media and guests and make it almost impossible for one person to attend every high profile event.
There have been complaints that the Mercedes-Benz Fashion Week has become more circus than chic over the years. IMG however stated it “Supports Zac and his decision.” Adding, Zac Posen is still “very much part of Mercedes-Benz Fashion Week.”
The Zac Posen show will be taking place February 10th at 7pm and the company is currently in discussions with IMG to show the collection again at a later date for those who will be unable to attend February’s intimate show.