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Y-3 Team With Selfridges

Sport meets style…and Selfridges! Read more, here.

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When sport met style, game commencement began with a bang – “Ten years ago, together with Adidas, we created something that did not exist before, and we completely projected the future.” Creativity rich Yohji Yamamoto spoke with clean cut pride on the success of women’s sports label Y-3, outlining a collaboration with style super Selfridges as pumping further scope into the brand. Judd Crane, womenswear director at Selfridges commented with delight “Since 2003, Y-3 has evolved perceptions of sportswear in fashion, establishing itself as one of the most vibrant and innovative labels in the marketplace.” The collab will feature select pieces from the AW13 line, set on canvassing a decade of sky high style. Catch the display from August 19th, available for two months at Selfridges, London.

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