Legendary actress Winona Ryder is going to become the new face of Rag & Bone, it has been revealed. She will star in the brand’s autumn/winter 2014 advertising campaign, following in the footsteps of Kate Moss and LÃƒ©a Seydoux.
Although Ryder isn’t unfamiliar with the fashion world, up until this point she hadn’t starred in any advertising campaigns for 10 years; she fronted Marc Jacobs‘ spring/summer 2003 ad campaign, which famously caught a lot of media attention as Ryder was arrested for shoplifting over $5000 worth of designer goods from a department store, including pieces by Marc Jacobs, back in 2001.
Marcus Wainwright, Rag & Bone’s managing partner, said of Ryder, “To us, [she] is a bona fide icon. One of the things that makes her so cool is that, although she has this incredible career, she isn’t interested in being a movie star“.
Wainwright also mentioned that the actress has a “beautiful, timeless quality“, something which rings true in her shots for Rag & Bone. Photographed by Glen Luchford, Ryder is depicted as a stripped-back beauty in black and white.