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SNAP! Kate Bosworth Launches App: Style Thief

Kate Bosworth launches new style app Style Thief, to help fashion lovers like herself track down fashion pieces with ease.

Credit: Topshop

Let us introduce to you, Style Thief. The new fashion app which enables you to take a snap of someone’s outfit, do an image search for the item wanted and- viola!- buy it through a couple of clicks. It is as simple as that. Although we don’t  know how our purses are gonna deal with this!

It is obvious how popular technology is today, especially the growing importance of mobile commerce. Devices such as Instagram display the addictive trend of posting pictures from phones, that and the popularity of street style makes this device very appealing.

Moreover, the fact that the ever-stylish Kate Bosworth is the chief marketing officer for Style Thief has us sold already.

“It’s a natural evolution of my interest in tech and fashion,” she told WWD.com. “In this particular sense, the simplicity of how the tool was designed was what I was attracted to. Our intention is to be a tool for consumers to find something and ultimately purchase. It’s as easy as that.”

Credit: Style Thief / Donato Sardella

“Everyone has fashion envy,” said Bosworth, “Everyone can relate to that feeling of looking at an editorial, for example — or a friend, or the runway, for that matter — wanting to steal something exactly as you’re seeing it, or something similar.”

Yes, even those with incredibly filled wardrobes brimming with lovely ensembles get style envy. Bosworth’s favorite style crushes include the likes of Cate Blanchett, Julianne Moore and Alexa Chung.

‘ I like Alexa Chung’s style,’ she says. ‘Anyone who feels like they have a solid grasp on who they are and are confident in who they are and have an element of experimentation, that’s something I’m intrigued with.’

Set to launch in the UK in the next 60 days, we can hardly wait.

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