All heads were turned last week at London Fashion Week when Shopcade’s double decker bus stormed the streets of London. The world’s largest social fashion app came complete with candy coloured balloons wrapped in glossy pink and white branding.
It was hardly unnoticeable when it was parked outside Somerset House on the Strand. Swarms of celebrities, editors, stylists and bloggers all wanted a piece of the action and a Shopcade cocktail or two of course.
Red carpet style sessions including manicures by Henry Holland and mini makeovers by AOFM Pro made sure that all guests were primed to perfection, while music sets by top DJ’s ensured that the party was in full swing.
