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Saint Laurent’s Grunge Girls Go Glam For Autumn/Winter 2014-15

The Saint Laurent AW14 fall ad campaign goes from grunge to glam. View the ads here.


Source: Saint Laurent

Source: Saint Laurent

Hedi Slimane is moving in a new direction for Saint Laurent fall 2014. The usual elements that the stylistic photographer creates for the fashion house are a stark contrast for what he has planned. A bold move from black and white images and girls with long fluttering mid-head bangs from which he has done since 2012 after becoming the brand’s creative director.

The just released AW14 ads for Saint Laurent feature model Valery Kaufman in retro- inspired designs from Slimane. The images may be similar to what we’ve come to associate with Slimane’s photography but the direction has clearly moved aside. You see Kaufman styled with a blunt bob and winged eyeliner, more glam rock than anything.

This campaign shows that Saint Laurent is definitely moving in an advanced direction in which we can clearly see. View the ad images and ad video below with music by Mr. Elevator & The Brain Hotel.

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